can take it as an opportunity and adopt green business practices to win the trust of stakeholders. IEEE. Still, she was the founder and with that came control over the most important decisions. The power distance within any society shows the acceptance of hierarchy and income inequality. Following technological factors can influence the business performance of NYKAA COM A PASSION FOR BEAUTY. need to study the traditionally assigned gender roles to align its marketing and communication practices accordingly. Some of the political factors are – governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Therefore, The Boston Consulting Group designed product portfolio matrix (BCG matrix) or growth-share matrix to help business with long-term strategic planning. due to jeopardized public trust on business organizations and overall political and economic structure. - Influence and Effectiveness of Environmental Agencies – The role of environment standards enforcement agencies is critical in safeguarding norms. is also influenced by the extent to which the host country government has spent on core infrastructure development. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. Managers at Adwaita Nykaa.com need to examine three inter-related environments in order to come up with an effective strategy. Nykaa has generated INR 220 crores as its revenue for the year 2015-16 with more than 95% repeated customers. NYKAA’S RETAIL SHOP: An offline retail store has been launched at IGI airport, terminal-3, new delhi which was the first one now they are planning to expand in 40 more cities. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. - Preparedness for 5G Related Infrastructure – Countries across the world are trying to prepare themselves to install 5G infrastructure. 4. Grünig, R., & Morschett, D. (2017). How you can use PESTEL Analysis for Nykaa.com: A Passion for Beauty. In this study I will speak about political, economic, societal, technological, environmental, legal factors in inside informations to hold a clear understanding how each of these factors affect the external environment of cosmetics industry. By 2030, Asia will take 64% of the global middle class and account for over 40% of global middle-class consumption 1.0) AirAsia business model AirAsia business model is low cost, low fare and no-frills air line. need to study data protection regulations to protect the customer data. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. The experience of being an entrepreneur was a childhood dream for Falguni Nayar. Its new business strategy encompasses several things from changing the company’s strategic focus, to creating more … against other market players. How To Write A Proposal For A Research Paper? If NYKAA COM A PASSION FOR BEAUTY. GSTF International Journal on Computing, 1(1), 73-80. 2. Swiggy, a food-ordering and delivery start-up, was founded by Majety and Reddy in Bengaluru in August 2014. This is against the generalized strategy, designed for the industry as a whole. SWOT Analysis is a proven management framework which enables a brand like Nails Inc to benchmark its business & performance as compared to the competitors and industry. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. The demand and supply of labor determine the wage rates and supply of skilled workforce. - Government Spending – As mentioned in the political factors, government of the country is running deficit budgets. must consider the following social factors to conduct macro-environmental analysis: Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like NYKAA COM A PASSION FOR BEAUTY. Close collaboration with such groups may enhance the NYKAA COM A PASSION FOR BEAUTY.’s ability to collaborate with community and achieve long-term corporate goals. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. For example most of EU countries now want the EU citizen data to be saved in EU countries only. - Fiscal and Monetary Policies – The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. should also carefully analyze the availability of skilled human capital as a shortage of skilled labor can affect business efficiency and make talent attraction and retention more challenging. - Demographic Trend – The demographic trend is one of the key factors in demand forecasting of an economy. Today, it has close to 400 outlets across In… to prioritize and focus on marketing the eco-friendly nature of their products over customary value propositions. As NYKAA COM A PASSION FOR BEAUTY. Each society has distinctive norms and values that play an important role in shaping consumer behavior. can enter in low taxation markets and benefit from high profits that can be invested in research and development activities. We at EMBA Pro believe that in near future the sector most disrupted by technological innovation is manufacturing and production. 4. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. The brand is gearing up for a high jump in the near future. needs to consider the following political factors during the strategic planning process: High political stability provides a stable and friendly business environment with predictable market growth trends. - Likelihood of Technology Disruption – If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Finally, the exchange rate fluctuation can also influence the profitability and international trade. Analyze the Adwaita Nykaa.com external competitive environment to identify opportunities and threats. - Birth Rate – Birth rate is also a good indicator of future demand. NYKAA COM A PASSION FOR BEAUTY. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. - Price Fluctuations in both Local and International Markets – Compare to the level of quantitative easing in last decade the prices of Adwaita Nykaa.com products and prices of overall products have remained sticky in the US market. The data protection has become an important issue due to consumers’ privacy and security concerns. Feel free to connect with us if you need business research. It pressurizes the NYKAA COM A PASSION FOR BEAUTY. Its first store was in New Delhi’s Basant Lok market, with its local JV partner, Bakshi’s CPRL. NYKAA COM A PASSION FOR BEAUTY. - Consumer Disposable Income – The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980’s. The opportunity to build Nykaa.com, a woman centered business, with a multi brand retail format in the beauty and wellness space , and the fact that she was doing it with her daughter Adwaita ( HBS MBA 2013) made it both exciting and meaningful. Since its inception in 2012, within 4 years, the company has grown vastly. Studying and forecasting the consumers’ purchasing power based on relevant economic indicators is important to analyze the customers’ interests and spending patterns. The implication for Adwaita Nykaa.com is that it can boost sales of its product in short run but also expose Adwaita Nykaa.com to medium term forex and currency depreciation risks. Inability to protect intellectual property rights can result in losing competitive advantage, which may weaken the positioning of NYKAA COM A PASSION FOR BEAUTY. Exploring strategy. The corruption can influence various business operations, ranging from licensing, contracting, fraudulent deals to frequent lawsuits. Thank you for your email subscription. One way to start is by closely mapping the changes in – consumer buying behavior and emerging value proposition. If the legal system is not strong then Adwaita Nykaa.com can face numerous challenges – from consumer petitions to shakedowns from authorities. Jan 28, 2021 (WiredRelease via Comtex) -- A consciously conceived and … - Recycle Policies – What are the recycle policies in prospective market and how Adwaita Nykaa.com can adhere to those policies. The application of PESTEL analysis can help NYKAA COM A PASSION FOR BEAUTY. Moreover, adopting efficient waste management practices in organizational units that are located in or near urban areas is highly crucial for NYKAA COM A PASSION FOR BEAUTY. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. Ignorance in this regard can cause undesired circumstances for NYKAA COM A PASSION FOR BEAUTY., such as- hurting competitive advantage as a result of intellectual property rights violation and harmed organizational image due to violation of consumer/employee/environment protection standards. Pearson Education. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision making process of business organizations like NYKAA COM A PASSION FOR BEAUTY. Physical evidence as part of the marketing mix. A detailed analysis of the technological environment can help NYKAA COM A PASSION FOR BEAUTY. The political environment of a country comprises multifaceted factors. It’s time to team up with one of our experts. NYKAA COM A PASSION FOR BEAUTY. (2018). If there is arbitrariness in the judicial process then Adwaita Nykaa.com can’t be sure of the judgments. For the south and west of India, the company tied up with Mumbai-based Hardcastle Restaurants, which owns the master franchise rights for these regions even now. Adwaita Nykaa.com can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. Let our expert writers work on your assignments and essays, Based on 9,214 Reviews, Policies NYKAA COM A PASSION FOR BEAUTY. - Paris Climate Agreement and Commitment of National Government under the Agreement – What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Zomato - Market and Consumer Analysis Aniruddha Deshpande Gurgaon, Haryana, India Abstrct-Some start-ups in the Indian Food & Beverages industry have revolutionized the way we look around for places to dine. The scenario has changed from previous practice when we had to actually go to restaurants to can increase the market share by focusing on emerging technological innovations. International business. A., & Gomez, o. - Adherence to Common Law – Is the country following common law which is uniform for all parties – whether domestic or international. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. The Global D Friday, January 15 2021 - Time Taken for Court Proceedings – Even if the country has best of the laws, it doesn’t mean much if they can’t be enforced in a timely manner. - Transition of Government and Changes in Policy – There is consistency in policy making from one government to another. Pankaj “Megawatt” Ghemawat is an international strategy guru who developed the CAGE framework The analytical framework used to understand country and regional differences along the distance dimensions of culture, administration, geography, and economics. This note introduces the CAGE distance framework, which is used to identify and prioritize the differences between countries that companies must address when developing cross-border strategies. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. Organizational culture derives strong influence from the societal norms, values and trends. Our writers are all set to help you with Essay Homework. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances. At EMBA PRO, 5. The consumers’ spending patterns are influenced by their purchasing power of money. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. A careful evaluation of legal aspects is required to avoid getting into some serious trouble. High GDP also signals the consumers’ ability to spend more on offered products. Understanding the impact of technology on firms’ business models. Analyze Strengths and Weaknesses of Adwaita Nykaa.com. It is important for NYKAA COM A PASSION FOR BEAUTY. - Judiciary Independence – In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. Many US companies have incurred losses in Mexico in regular forex crisis in that country. (2012). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. CONCLUSION Nykaa has generated INR 570 crores as its revenue for the year 2017-18 with more than 95% repeated customers. Chapter 4: Presenting the Cosmetics Market Factor Analysis Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis. The MarketWatch News Department was not involved in the creation of this content. Technological trends can be used to start the creative social media campaigns for developing online brand communities. The observation of social class stratification is also important for NYKAA COM A PASSION FOR BEAUTY. Understanding the demographic trends, power structures, consumers’ spending patterns and shared beliefs can help NYKAA COM A PASSION FOR BEAUTY. Secondly governments from all parties adhere to the treaties made by the previous governments. should carefully analyze the protests by pressure groups, social/environment activists and worker unions as such protests play an important role in the policy making process. If the process is consistent and transparent then Adwaita Nykaa.com can plan ahead with greater conviction. Adwaita Nykaa.com should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Adwaita Nykaa.com can face. - Education Level in Society – Education level of the society impacts both the quality of jobs and level of income. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. ~ 0.0 Page). In some countries, recycling has almost become a business norm. - Waste Management – What is the policy of waste management in the prospective market and how Adwaita Nykaa.com can adhere to the waste management requirements in that market. Culture is considered an important variable by international marketing managers. But this strategy entails risks when interest rate will go up. SWOT Analysis is a proven management framework which enables a brand like Myntra to benchmark its business & performance as compared to the competitors and industry. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. Adwaita Nykaa.com should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. NYKAA COM A PASSION FOR BEAUTY. To conclude, the PESTEL model is an important business tool that involves a detailed analysis of macro-environmental factors that shape the business environment. - Technology transfer and licensing issues for Adwaita Nykaa.com – laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Adwaita Nykaa.com can avoid shakedowns and IPR thefts. It is an e-commerce company that made online shopping popular in India. as they determine the overall economic environment of the country. Developing international strategies. The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. The marketing department of NYKAA COM A PASSION FOR BEAUTY. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations’ ability to attract and retain the talent. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. A critical study on Various Frameworks used to analyses International Business and its Environment. Terms of Use. It offers various products on online like books, mobile phones, digital cameras, laptops, watches etc. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Operating in countries with high corruption level and weak law enforcement makes the business environment increasingly unpredictable for NYKAA COM A PASSION FOR BEAUTY. Custom analysis covering 184 countries and over 100 types of international activity. PESTEL Analysis Chapter 4. As NYKAA looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. This will help to foresee competitors’ actions and potential hazards for the business. NYKAA COM A PASSION FOR BEAUTY. Developing strategies that can capitalize on Adwaita Nykaa.com strengths and help mitigate weaknesses and impact of threats of macro-environment. : The development of information and communication technologies has led towards the adoption of innovative marketing techniques to enhance collaboration with customers. Adwaita Nykaa.com should consider demographic trends before new product developments and integrate features that cater to this segment. Choosing the vision, mission and the reason of existence for Adwaita Nykaa.com. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Adwaita Nykaa.com. The airline was established in 1967 by Herb Kelleher as Air Southwest Co. and adopted its current name, Southwest Airlines Co., in 1971, when it began operating as an intrastate airline wholly within the state of Texas, first flying between Dallas and San Antonio. The template features eight slides with different layouts, including the title slide. - Intellectual Property Rights Protection – Adwaita Nykaa.com should assess the level of protection that intellectual property rights get under the legal system of the country. PESTEL / STEP / PEST Analysis of Nykaa.com: A Passion for Beauty Case Study Solution of Nykaa.com: A Passion for Beauty SWOT Analysis and Solution of Nykaa.com: A Passion for Beauty References & Further Readings. It requires NYKAA COM A PASSION FOR BEAUTY. Strategy planning process often requires five steps – International Journal of Business and Management, 7(24), 52. ~ 0.0 Page), (Approximately - Size of Government Budgets – both Local Governments and National Government – The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. Yüksel, I. (2008, December). Similarly, market segmentation based on social class may be ineffective where social class stratification is low. - Transparency & Digital Drive – Adwaita Nykaa.com can use digitalization of various processes to overcome corruption in the local economy. NYKAA COM A PASSION FOR BEAUTY. This will enable the Adwaita Nykaa.com to determine – if required can it hire talent globally to work in that particular market. This paper analyzes the competitive position of the beauty-retail chain of shops called Sephora. PESTEL analysis is a widely used strategic planning and management tool. Technology is fast disrupting business models across various industries. NYKAA COM A PASSION FOR BEAUTY. - Financial Market Structure and Availability of Capital at Reasonable Rates – The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. must adjust its business management practices while entering in markets with high or low power distance. - Immigration Policies and Level of Immigration – What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. 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